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Three times is definitely not a coincidence ... - He's just this guy, you know.

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January 5th, 2005

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11:55 pm - Three times is definitely not a coincidence ...
Recently, I expressed my amazement at the faulty mathematics in an ad.

Amazingly, another company has been advertising their January sales lately, with the same "Half price, then a further 10% off" line[1], and the same dismal grasp of simple arithmetic ! They list three prices on screen for a kitchen - £3259, £1959, and £1759 [2]. I see no combination of 50% and 10% reductions that can connect those numbers. Gah !

Meanwhile, with the new year has come a rash of ads promoting the first parts of various weekly collectable series which teach you to draw or let you build a radio-controlled car or the Cutty Sark or suchlike. At least two of these series have 100 parts, at a regular price of £5 or £6. So, for the low, low price of £500 or £600 ... you can try to cobble together the model, assuming you don't miss any parts. A model that couldn't possibly cost more than £100 in one go from a model shop (even there, I'm erring on the side of caution, and I'm fairly sure they'd actually be under £50). Yet, you imagine that they must get suckers customers for these things. Who ? Who are these people who'd prefer to spend £500 rather than under £100 for the same thing ?

. o O (and what have I got that I can sell to them ? Must be a way to make a profit here :-) )

[1] Yup, once again, us poor viewers can't handle such difficult concepts as ... 60% off. It's just too hard for our poor little brains.

[2] The "59"s in those prices could well be 79s or 69s or 99s, two of the numbers are struck out , and they flash by quite quickly. My point stands ...
Current Mood: aggravatedBoggled.

(6 touches | En garde !)


[User Picture]
Date:January 5th, 2005 04:30 pm (UTC)


The first example works pretty well if you assume someone meant 40% off (i.e., multiply the number by .60) and then did a 10% off (multiply by .9).

As for the others, I dunno. SOme people have too much money and need to be separated from it.
[User Picture]
Date:January 5th, 2005 05:08 pm (UTC)

Re: Well..

Hmmm. It's possible, but then they're using some funny meaning of "half price" of which I was previously unaware :-)

Oh well, must remind myself that a) they're only ads, and b) I don't want the stuff they're selling anyway.
Date:January 6th, 2005 03:43 am (UTC)

Re: Well..

SOme people have too much money and need to be separated from it.
This is definately my (recurrent) observation in the UK.
[User Picture]
Date:January 5th, 2005 05:48 pm (UTC)
If I were looking for an alternative to a radio controlled car or boat that's £500, I'd go for buying an air ticket to the USA and buying one there. It would almost certainly total less than £500, and the trip would be far quicker and more interesting that waiting for a series of bits to turn up.
[User Picture]
Date:January 6th, 2005 05:30 am (UTC)
[1] Yup, once again, us poor viewers can't handle such difficult concepts as ... 60% off.

I would have thought 50% followed by 10% added up to 55%. Which would be 1792 pounds. Which is not one of your numbers anyway :-)
[User Picture]
Date:January 7th, 2005 11:29 pm (UTC)
Ah, but this is where English gets abused, since they haven't said off what. Is the further 10% off the original price or off the discounted price?

Hotels are the most prolific abusers of "% off" ambiguity. "50% off" a hotel's room rate, in most parts of the world, means "50% off the highest possible rate that nobody ever actually pays".

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