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Schlock Mercenary
Something Positive
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Sluggy Freelance

October 31st, 2005

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08:35 am - Small mercies ...
Ok, Serenity didn't do as well as many hoped it would on its cinema release - but at least it made more than Battlefield Earth. Whew !

(source : BoxOfficeMojo : Serenity's figures , and Battlefield Earth's. Also, a useful list of how similar movies performed at the US box office.)
Current Mood: relievedrelieved

(4 touches | En garde !)


[User Picture]
Date:October 31st, 2005 09:08 am (UTC)
I reckon the only reason Battlefield Earth made as much as it did was because of most people thinking "surely it can't be that bad" after reading the initial reviews, and then going watching it out of curiosity. And then fueling the next wave of non-believers...
[User Picture]
Date:October 31st, 2005 12:25 pm (UTC)
Don't forget all the $cientologists buying tickets.
[User Picture]
Date:October 31st, 2005 12:38 pm (UTC)
Oh, yeah, of course. My bad. They all had to make sure none of their hyper-sacred-secret texts had made it in there. Twice.
[User Picture]
Date:November 1st, 2005 01:34 am (UTC)
It's interesting to see the effect of the so-called viral marketing campaign, especially the spin-on effects. The opening weekend take was about US$10 million, which is on par with other geek/fanboy movies. Which shows that however successful the viral campaign was within the geek community, it didn't really escape it. Additionally, lacking strong advertising support in traditional channels meant that the distributers viewed the movie as being essentially unsupported by the studio and a probable loss-leader. Hence they haven't encouraged the cinemas to maintain it on their screens (since if the studio isn't spending lots advertising it, then it must be not worth doing so), and so we see a rapid decline in cinemas/session times showing it. At least here.

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